Neuroeconomics resources
_ Definition


What is neuroeconomics?

Neuroeconomics is the description and explanation of human behavior in economic decision making with methodological support of neuroscience. Psychology, anthropology, sociology etc. help explain behavior.

Neuroeconomics research deals with issues from economics (e.g., game theory) as well as business (e.g., consumer behavior, investor behavior).



 

Copyright 2004-2008.
Association for NeuroPsychoEconomics.